About Keegan Sheridan, ND
Keegan Sheridan, ND is a seasoned CPG industry and health professional with over ten years driving technical marketing for top national brands and start-ups in the dietary supplement, food and beverage industries.
Current and past clients include: PepsiCo’s natural beverage portfolio (Naked Juice, ONE Coconut Water and Izze Soda), Corazonas, Belicious, Kura, Klaire Labs.
While at Kashi Co., Keegan was the senior nutrition and natural health business partner to the Kashi, Bear Naked and Stretch Island Fruit portfolios. Her responsibilities included management of nutrition and health claims development and compliance process across marketing, legal and regulatory teams as well as acting as a point person to the business for emerging Food Movement, nutrition science and health trends. She played a key role in successfully navigating the business through the GMO social media crisis of 2012, resulting in Kashi’s current position as one of the leading suppliers of Non-GMO Project Verified foods in the country.
As the technical marketing lead at the dietary supplement company Irwin Naturals, Keegan designed over 20 unique product formulas as well as the technical and consumer marketing materials to support these products in market. During her time at the company, she quickly became a key support to sales executives, participating in pitch meetings with top accounts such as Walmart, Costco and Walgreens.
Prior to focusing in the CPG industry, Keegan operated a natural health private practice in Los Angeles where she specialized in working with patients suffering from a range of digestive diseases and/or side effects of conventional cancer therapies. Her treatments included highly customized diet plans and other lifestyle-based therapies. She is a licensed naturopathic doctor and continues to maintain her license in the state of California, completing a minimum of 60 continuing education credits in emerging nutrition science and natural medicine therapies every two years.
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